This is indeed how it started. Bloomberg's Odd Lots podcast also had a recent episode with one of the other main guys behind the original, fundamentally driven trade. It's well worth listening to. He makes some good points that the company was indeed undervalued in the teens and lower. Obviously, that is no longer where it is trading, and unless they turn into the Amazon of video games somehow, a valuation of well above $100 seems excessive.

https://www.bloomberg.com/news/audio/2021-01-29/how-to-make-...