I find it funny this spun out of a contrast from Google vs. Microsoft and what you are describing is literally how Microsoft Stores died. It got dragged past the point of anyone caring. Covid happened (big event) and then it got killed fairly quietly. This is how all things get killed. Not unique to Google here. My point with Google is they are learning faster what works and what doesn't. In the limit, maybe they will stop starting things that get killed to begin with.