I understood that to mean, if you've goals within you app (e.g. CityMapper — completing a journey; Dropbox — uploading a file; some game — beating a level), ask after the user has completed them, rather than what apps used to do (e.g. before you've been created an account, or getting in your way while you're changing some setting). But when they _do_ ask theyre meant to show the rating dialog either way, not first check what rating you would give.