The frankly embarrassing attempt to siphon money from Google into Murdoch’s pockets is simply the current conservative government ensuring they get excellent media coverage at the next election.
If I have to use a VPN to get decent search results because of this nonsense I will NOT be pleased.
Good news then because you can use Duck Duck Go and get reasonable results without being stalked around the internet or run the risk of your parents clicking a scam ad because 'it has 5 gold stars beneath it'.
Google is a worldwide monopoly. No one has any chance of negotiating with them. Even a country as it turns out without them threatening complete pull out.
I see this as strong leadership standing up to monopolies.
I would prefer the free market to sort it out honestly but what chance does anyone have against them.