I graduated with a degree in mechanical engineering. One of the projects available to me was the Shell Eco Car marathon[0] challenge, where they sponsored teams and gave prizes to contest winners (I didn't choose that as my project, sadly).

They've been active in green/alternative energy research for decades and have made some huge bets on hydrogen. Sure, they're in oil and gas which makes them somewhat inherently slimy, but as far as I can tell they're the energy company making the best efforts to stop (or greatly reduce) their production and extraction of fossil fuels, and TFA only reinforces my opinion on that.

[0] https://en.wikipedia.org/wiki/Shell_Eco-marathon