Sorry for sounding negative but that's half a gym membership right there. Except for a gym membership I can go 24/7 down the block (5 min walk) get access to 8 C2 rowers, a bunch of barbells, dumbbells, treadmills and spinning bikes as needed, as well as a sauna and space to train in many different ways with friends. Covid will blow over, blowing 300 bucks on a subscription for such a narrow training gear will just not feel like the right tradeoff.

(Former competitive rower here, so YMMV.)

Alright, off to the gym. :)

That is an appropriate argument, but afaik it's along the lines of Peloton's subscription pricing. Peloton's shown there's a clearly established market that will pay that sort of price for a home fitness service.

But isn't Peloton fairly unique? Like Crossfit, it somehow has gained a huge following that is not directly related to the actual product, it's much more about marketing nous.

That is much harder to reproduce than simply building a solid physical product.

+1000 to this.

You dont buy a peleton because you need economical exercise. You buy a peleton as a form of conspicuous consumption and "exclusive" group membership (I'm a spin _athelete_!) .

The marketing hyperbole gets eaten up in our IG/social media obsessed environment.

I agree. But a lot of people split the cost of the machine and membership with multiple people in a household.

And a lot of people value the convenience of being able to have a fun and engaging workout any time, in the comfort of home.