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A comment on Launch HN: Aviron (YC W21) – High-Intensity Peloton for Rowing. Parent comment

Re:Launch HN: Aviron (YC W21) – High-Intensity Peloton for R... by Grustaf on Tuesday January 26, 2021 @07:14AM (#25914918)
But isn't Peloton fairly unique? Like Crossfit, it somehow has gained a huge following that is not directly related to the actual product, it's much more about marketing nous.

That is much harder to reproduce than simply building a solid physical product.

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Re:Launch HN: Aviron (YC W21) – High-Intensity Peloton for R... by maerF0x0 on Tuesday January 26, 2021 @01:02PM (#25919089)
+1000 to this.

You dont buy a peleton because you need economical exercise. You buy a peleton as a form of conspicuous consumption and "exclusive" group membership (I'm a spin _athelete_!) .

The marketing hyperbole gets eaten up in our IG/social media obsessed environment.

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