But I can't help but think that with fruits and vegetables this is an odd solution to a problem we brought on ourselves. One of the issues with mass-production of plants is that the taste has a pretty low priority when compared to more pressing issues like pest-resistance and yield. If you go to some country where people are cultivating older strains of some fruits and vegetables, you'll see that those don't need any sort of enhancement.

So it's a bit like that "chipotlaway" joke from South Park... but there's not much we can do.