Re:Uber, after buying Postmates, lays off more than 180 empl...
by toyg on Saturday January 23, 2021 @10:03PM
(#25888696)
Also, diminishing returns. In many markets you can "get to the table" with a small crew, but to actually win the customer you'll need bodies almost entirely dedicated to it. And it's that sort of margin, multiplied over and over, that makes one company the undisputed n.1.
Being number 2 often just means copying the number 1 player in a more capital efficient manner, product descriptions become "X did it this way, customers want it this way". In a winner takes all market, being the first mover matters a lot.