Specifically, any change in public sentiment would be rather small and only accrue over the long term. It would therefore be of little use to, say, some PR executive at Shell.
"Big oil" is also made up of a number of companies. Any benefits would be spread out among all of them, while any costs would fall to just the one doing it.
As for costs: the big one would be the damage to your reputation, as an individual, company, and industry, that would follow if the public found out. I'm having trouble imaging a scenario where you run such an operation, certainly involving a dozen people or so, without ever pissing one of them off sufficiently to see them calling a reporter.
I don't know what's going on here. The tobacco industry comes to mind as one that engaged in such tactics even though a lot of the above was true for them as well. But "big oil" seems more diverse, including foreign firms and governments, companies that embrace the future such as Shell as well as more "conservative" donate-to-republicans-and-hope-this-will-blow-over kingdoms of darkness such as Exxon. Tobacco was a far more like-minded, sometimes family-owned community that would have been easier to co-ordinate in such conspiracies.
I'd argue that's pretty easy to refute. Just look how quickly the Q-Anon nonsense has spread. And they weren't even trying to pretend to be legitimate, they just kept making up crazier and crazier statements "for the lulz".
> As for costs: the big one would be the damage to your reputation, as an individual, company, and industry, that would follow if the public found out. I'm having trouble imaging a scenario where you run such an operation, certainly involving a dozen people or so, without ever pissing one of them off sufficiently to see them calling a reporter.
They were already caught funding the climate science denial reports despite knowing what was really going on. There was almost no backlash, why do you presume it would be any different this time?
https://www.zmescience.com/ecology/climate-scientist-oil-com...
https://www.nytimes.com/2015/02/22/us/ties-to-corporate-cash...
Also Big Green likes to half-truth about how ethical or clean green is. Here's for cobalt, but not the only problem: https://www.washingtonpost.com/graphics/business/batteries/c...
I also agree with your thinking. I'm guessing green energy companies are likely running digital propaganda campaigns trying to sway people away from oil.
I assume if there is large amounts of money or power to be made, then there are most likely some type of digital propaganda efforts ongoing. This includes oil, big tech, and political parties just to name a few.
If a semi competent programmer can make a simple twitter bot in 4 hours, imagine what a well funded organization like a multi-billion dollar company can accomplish.
People are very easy to manipulate with propaganda, especially when most of the public are not aware that their social news feeds are likely filled with disingenuous information likely from, or influenced by, carefully crafted digital propaganda campaigns