It's hard for me to immediately see how this benefits me enough to get excited about it [1] and I have mild anxiety over expanding my personal reliance on my battery-driven, fairly-easily-breakable phone [2].

[1] In anything but the long-term, I'm going to still have to carry a wallet, so what have I really gained? I'm not educated on the whole NFC thing, but that's my point - they'll have to really do a great job of educating people on why this is beneficial if they're gonna get Average Joe [and the store servicing him] to jump on it.

[2] Not that that's necessarily rational; but see [1].