Design arrogance of Apple is misplaced and frankly, annoying. Sottsass, Dieter Rams, Bob Noorda, Paul Rand, etc would not invite Apple designers to their parties. I don't think Apple designers have good taste. They're just fashionable half baked designers with a sense of minimalism with no idea about pragmatism and functionalism. Using premium materials doesn't necessarily make good Design. In the Design circles, we call those things - luxury goods.