That does seem clean, but I would worry about normal people being confused by it. Having (business's name)@myname.com already gets a lot of questions / confirmations / confused responses.

Yes, doing that certainly does raise a lot of questions from people. They often pause and ask for clarification. Also, I've come to learn that some company's email validators do not accept `.email`. Thankfully this is a rare occurrence. And when it does happen, I've always been successful in bypassing it. I'm too attracted to the appeal of `.email`, so I happily put up with it.