I was thinking of the cycle that startups typically go through in trying to discover what makes their business tick as I wrote the article, but you're completely right that it's also applicable to pretty much any company on the web.

I think Abe Lincoln said "If you look for the bad in people expecting to find it, you surely will."

Most have websites and GA is a ridiculously popular analytics platform for websites.

Yes but why is it "Advanced Google Analytics for Startups" and not "Advanced Google Analytics" or "Advanced Google Analytics for Websites"?

Because Alan (the author) learned and implemented this advanced GA strategy in our startup. It's something specifically that should be done in startups that will help increase profitability. Basically, it's all about using GA in startups. I think that qualifies for adding "startup" to the title ;)