Re:Gaming the system: How GameStop stock surged
by 3001 on Tuesday January 19, 2021 @03:54PM
(#25838756)
Continuously issuing shares leads to dilution(https://en.wikipedia.org/wiki/Stock_dilution). This has a ramifications for board members like Ryan Cohen who wants to change the company trajectory and also tend to have a downward effect on the share price.
If the price goes up to $80ish next week, then maybe issue some more shares to sell at that price too.