We're talking about the context of a cold call here. It's extraordinary unlikely for something that is genuinely beneficial to me to come to my attention via a cold call. Maybe your product is actually good, but there's a wave of pushy salesmen trying to sell snake oil via these types of channels. At best, you've got a very tough job to make a sale to a business under those conditions. I don't know about the typical business, but that kind of talk isn't going to keep me on the line.