>That's a misnomer, what if they don't know you exist? That's what sales and marketing are for, to inform people that could benefit from your product that it exists, essentially.

This is a fiction that salespeople tell themselves to help them sleep at night. I use twitter not because someone from Twitter Sales sold it to me but because I sought it out of my own volition.

Only bad products need sales. Good products can thrive on marketing alone because people want good products.