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Re:I wasted $40k on a fantastic startup idea by ignoramous on Monday January 18, 2021 @05:49PM (#25827668)
In other words, "solve a frequent, burning problem".

Tom Blomfield worte about how during YC S11 they had trouble growing at all. He chanced upon a customer who fit their product's user persona to a tee but at the end of a 20m conversation Tom realised the it wasn't really a burning problem for them at all.

And so they pivoted...to GoCardless.

https://archive.is/8IDcl

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