This "We need it for survival" is bullshit. With Elastic being public company you can see their revenue growing 60% last year.... with Apache 2.0 license. It is not the case what we've been loosing revenue for years due to AWS competition and this is the last action of the last resort. This is simply about speeding up the growth at expense of your users which is of course sugarcoated as "it is good for you"