This is nothing new. Media evolves.

20 years ago: The reach and minds share of Fox News and CNN are unparalleled

40 years ago: The reach and minds share of ABC and NBC are unparalleled

50 years ago: The reach and minds share of News Radio are unparalleled

70 years ago: The reach and minds share of New York Times and other papers are unparalleled

100 years ago: The reach and minds share of the town criers are unparalleled

I think we would also be hard pressed to find a political campaign succeed without the use of Twitter, Facebook, AWS and others. To claim that someone can successfully reach the masses without those tools is - an interesting proposition I personally don't think is possible.

That dramatically overstates the importance of Twitter, Facebook, AWS, and technology on political campaigns. Technology matters at the national level, any maybe even at the Senate level, but below that it's a nice-to-have and definitely is not an essential.

And Georgia demonstrates that technology matters very little even in high-stakes races. One In-person contact and live phone calls (meaning that the person from the campaign is an actual person, not a recorded message) matters more than a thousand tweets, more than a thousand Facebook posts.

AWS makes it easier not to use hardware, sure, but many campaign websites are just customized Wordpress. You can run that on any webhost, or even an old laptop in the back of the campaign office.