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A comment on Google Sued by YouTube Rival Rumble over Search Rankings. Parent comment

Re:Google Sued by YouTube Rival Rumble over Search Rankings by Retric on Monday January 11, 2021 @10:48PM (#25742019)
Simple solution, in case of conflict nobody gets to bid on advertising.
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Re:Google Sued by YouTube Rival Rumble over Search Rankings by cromwellian on Monday January 11, 2021 @11:23PM (#25742254)
Doesn't that lead to a very simple DOS on your competitors? Just register a trademarked entity in another market.

Google Soap. Parler French School. Stripe Flags. Square Foods. etc.

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Re:Google Sued by YouTube Rival Rumble over Search Rankings by Retric on Tuesday January 12, 2021 @05:40AM (#25744978)
Trademark offices make it hard to register similar trademarks.

However, what you described is not a conflict search “Windows” and you get www.microsoft.com etc, but search “Storm Windows” and no search engine is going to show you www.microsoft.com/... as the top entry.

It is however a reason not to choose single word trademarks.

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