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Re:Google Sued by YouTube Rival Rumble over Search Rankings by mc32 on Monday January 11, 2021 @10:26PM (#25741874)
Other indexes used to honor trademark owners.

Why not have the trademark office charge trademark owners right to maintain trademark fees.

It’s just unseemly. I believe the EU is looking at this situation, so I’m not alone in this view.

Re:Google Sued by YouTube Rival Rumble over Search Rankings by Alupis on Monday January 11, 2021 @10:28PM (#25741890)
They effectively do. You pay fees to register the trademark, and continue to pay fees to maintain it every 10 years thereafter.