It is. At work some of us got a reusable pod to reduce waste. We were closely following it. It was also much easier to explain why that's bad to my non-engineer coworkers than explaining why iOS's complete lockdown is bad or even get them to care.

It is outrageous in a very literal sense. The whole reason people are mad is because they know that Keurig is allowed to do it and have basically zero power to make them stop.

I agree -- I meant it in contrast with smartphones, where it's seen as totally normal to have no escape hatch to run your own software.

Most "normal" people see that a coffeemaker putting "DRM" on your coffee is ridiculous, but that outrage never really extended to digital devices for some reason.

>for some reason

Ignorance. If people had no real idea how coffee was made either, you wouldn't see much outcry over locked-down coffee pods either. "You want to grind your own beans? What an eccentric nerd! My coffee maker works perfectly with the manufacturer pods, why would I ever switch?"

I think that most common apps nowadays being "free" contributes to this. "How can there be an Apple tax if the app is free?"

Whereas the coffee is something they can buy at other shops, and it's pretty easy to compare.

Well they do. Buy a different coffee maker.