Yep and people buying Office and Windows in the 90s were absolutely fine with what Microsoft was doing back then. Most OEMs selling computers with Windows on it were also fine with agreeing to not also sell Linux PCs.

Everything was going well for Microsoft until it wasn't.

Apple's iPhone has a 90% market share among youths in the US and a 50% market share of active devices in the general market. Their general market share in the US isn't going to be shrinking anytime soon. As they get more and more popular, the rules will change for them.