I think you're projecting too much on them. They found Haskell performant and are promoting it, I don't see any problem with it. How is any different from all the Rust evangelism HN sees all the time?
I do believe, very very mildly, that there's a strain of thinking among the tech crowd that glorifies this Spock-like emotional detachment and I'm-so-rational mindset. Two issues, actually:
First, such a mindset is neither possible nor would do much good. There are stroke victims that survive with full mental capabilities with regards to logical reasoning but entirely devoid of emotions. These patients can still ace the SAT, but they fail spectacularly at daily life. As it turns out, you just cannot decide on a doctor's appointment without emotions. They'll spent hours vacillating between two good choices. Emotions are incredibly well-tuned heuristics that cut down your mental load to manageable levels. As any part of being human, they are sometimes ill-fitting for modern times: there's absolutely no reason to make me flinch when I spill hot coffee over my hand. But mostly they just work.
Second, it's slightly annoying when people deny that they are subject to emotions, and it gets up to Ryanair-levels of discomfort when they announce that it makes them superior to all those emotional social science majors, illogical politicians, women "throwing a fit", superficial designers etc. If I got a KDE theme every time someone accused Apple users of being blinded by eye candy, I'd still be left with only half of what Kubuntu ships.
But Rust is cool.
I disagree that this is related to the original posted article about a company that has chosen as their first language Haskell. I do wonder how your responses would differ if they had chosen Elm originally and perhaps it is both you and I that should evaluate our emotions are why we even commented...
I've long-admitted that my heuristics for choosing a tech stack are very similar to what you describe. I analyze the requirements and give each technology a pass/fail grade. Then, amongst those that pass, I simply choose the one that I find the coolest.
Something needs to be a driver for action, and emotions fit the bill nicely.
It's about quality of life and picking the right tool for the job. There are some problems I can solve in Haskell, that I simply could not solve in Java, it would be too hard and too much work. Java is a simple language and therefore it's much easier to reason about the performance and space usage. There are thus many problems where Java would be a better fit.
But I would also say that you shouldn't be concerned with evaluation order when writing Haskell, in the same way you usually shouldn't be concerned with what the query optimizer is doing when writing SQL.
But that is not the only reason. Haskell does much more aggressive optimisations than Java (and Scala, OCaml, F#). A large part of Haskell's space-usage reasoning issues come from the combination of lazy evaluation and these aggressive optimisations. Java and Scala code can contain plenty of deferred evaluation too, for example iterators, but the compilers simply don't do (and cannot do) such aggressive optimisations. Of course, this also means that much pure functional Scala/Java code can be poorly performing.
Even if Haskell was objectively the 'best' language, it'd likely be a poor choice for most teams simply due to familiarity and developer speed.
I'd be extremely hesitant to hire the services of this company entirely because they use Haskell and it'd be a nightmare to maintain after their contract.
From my reading the article makes no claim that Haskell is the best language. The purpose as I read it is to explain why Haskell is their first choice while addressing an audience that has a passing knowledge of Haskell.
You being extremely hesitant to hire the services because of their technology stack is great and fine. There are many stacks and services I completely avoid in dealing with so I agree there.
"It'd be a nightmare to maintain after their contract" is something someone would likely say to any language that is not their preference.
The reason you've chosen Haskell and, by the way, also the TLD ".system", is that you've constructed your identity in such a way that "advanced language with a steep learning curve" is something that fits.
There's absolutely nothing wrong with that. It's a bit emotional, but those exist for a reason. If you consider that idea libellous, you can always cite PR motives for plausible deniability and point at this HN story as evidence.
[0]: Elm, by the way, strikes me as borderline with regards to the bounds of reasonableness, considering the state that community is in. As such, it's more evidence your left (right?) metaphorical hemisphere may have had a finger on the scale.