> You imply that a website that does not mention tree planting at all, plants the most trees. Interesting.

They actually don't imply that but the exact opposite, which is "the website that talks the most about tree planting, plants the least". The way you phrase it reverses that logical implication, which is not what they said.

For context, this isn't true either. Ecosia does plant a lot of trees. https://youtu.be/z1AVgbI_1r0

If they plant the least, someone else should plant the most.

>> What would you recommend people to put on their website when they genuinely would want to provide a search engine that plants trees?

Everything except lies. Simple.

PS: I think the idea of a search engine like that is great (assuming the tree planting is done in a responsible way without destroy ecosystems). But I don't think implying to be privacy friendly when you're not really is great.

Pragmatically, a regular full audit by an external entity might produce interesting results. Who is their auditor? That might be a pertinent detail to provide.

if those people wanted to plant trees, they would. when they announce that's what they're doing, it's not about the trees anymore, but about communication and branding. and communication and branding is poised with lies and misleading.

I'm looking for the plant tree apache module.

Absolutely agree. @bbobgravity is trying to create a sort of heuristic rule that simply does not work.