That is true, but the chain of command for a decision like this isn't that large - in the long run a company is dominated by economics, but you still have to understand that those decisions are implemented by people.

...and shareholders - who must be kept happy at all times.

Given that the dow jones closed at a record high while the confederate flag was flying in the capitol building, I think that shareholders are quite happy

Historically, that's true. However, ESG factor has taken hold and corporate leadership understands this.

I suppose having positive ESG profile is still an interest. So your statement stands.