The law is fuzzy and different from country to country, even within the EU. In general, it needs to be clear to customers when they make the buying decision that it's not dairy-based cheese. So, on the product page and on the product packaging we need to call it "cheese alternative".

But those laws are stupid and pushed by the dairy and meat lobbies. To every sane person, it's clear within 1 sec that this is a plant-based cheese without animal milk.