exactly. Now when people are confused about something, they will go to wiki for validation, even they know it is not 100%. but people do trust it.
If google is able to change the habit to 'xxxx knol', i think google can do anything on the web.
Knol is just another case of Google copy pasting other people's products, w/o real care if it succeeds or not. If it does? GREAT! If it doesn't? Well at least we managed to get 20,000,000 page views and got us $500,000 more in ad revenue