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A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment
PPC you only pay if the user actually engaged with the ad
Example: TVguide.com/listings. On most devices, I get a nondismissable audio ad when I'm looking at telecast schedules. I kill the audio immediately.
I never experience the bulk of the ad, and even if I can identify the product being advertised, I'll form a strongly negative impression of them.
I don't count this as "engagement", but it's charged as that.
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Example: TVguide.com/listings. On most devices, I get a nondismissable audio ad when I'm looking at telecast schedules. I kill the audio immediately.
I never experience the bulk of the ad, and even if I can identify the product being advertised, I'll form a strongly negative impression of them.
I don't count this as "engagement", but it's charged as that.