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A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment

Re:Uber discovered they’d been defrauded out of 2/3 of their... by thehappypm on Monday January 04, 2021 @12:37AM (#25628203)
This is blatantly false. It’s incredibly easy to prove that digital advertising is effective using A/B testing.
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Re:Uber discovered they’d been defrauded out of 2/3 of their... by beardedscotsman on Monday January 04, 2021 @04:50AM (#25629313)
I think they did the A/B testing by switching off 100m of ads and having the same results.
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