News for hackers. Stuff that matters.

A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment

Re:Uber discovered they’d been defrauded out of 2/3 of their... by seppin on Sunday January 03, 2021 @09:21PM (#25627328)
This is no industry with as much snake oil BS as adtech.

It also happens to be the sole form of revenue all of the largest tech firms enjoy.

No wonder there hasn't been a real audit.

Also, all those marketing execs buying all the ads would be out of a job too, so they aren't speak up either.

[ Parent | on HN ]
Re:Uber discovered they’d been defrauded out of 2/3 of their... by kevinmchugh on Monday January 04, 2021 @01:09AM (#25628324)
> It also happens to be the sole form of revenue all of the largest tech firms enjoy

I don't think this is true unless you qualify it a bit. Apple, Amazon, Microsoft, don't make most of their money on ads. Even Google has other revenue streams.

[ Parent | on HN ]
Re:Uber discovered they’d been defrauded out of 2/3 of their... by seppin on Monday January 04, 2021 @01:21AM (#25628361)
> Even Google has other revenue streams.

How long do they survive in their current form relying solely on them?

[ Parent | on HN ]
Re:Uber discovered they’d been defrauded out of 2/3 of their... by kevinmchugh on Monday January 04, 2021 @11:34AM (#25633638)
Days, probably, but that's not the point
[ Parent | on HN ]
Re:Uber discovered they’d been defrauded out of 2/3 of their... by seppin on Monday January 04, 2021 @04:12PM (#25638124)
It's exactly my point. Outside of Apple, all the biggest tech firms are 100% reliant on a form of income that is, at best, partially fraudulent. More realistically, almost entirely so.
[ Parent | on HN ]