Holy shit that's such bullshit.
They are basically claiming they invented a artificial general intelligence, with feelings, that happens to feel the same way about ads as us. It's basically sentient instead of publishing research papers, they turned it into an ad blocker.
Even if it's not morally wrong, it makes you look like an idiot who doesn't understand the technology you are selling. In the worst case it might even be used as evidence that your work is a fraud.
There is no benefit; To the lay person, It would sound just as impressive to say "We trained a machine learning model to detect ads and spyware" and that wouldn't immediately set off alarm bells with people familiar with the current state of machine learning.
Second: Talking about fraud, the evidence linked above is pretty strong.
Their alleged AI is somehow detecting test domains that authors of other lists as "ads or spyware". Test domains that aren't linked anywhere on the internet.
In one "smoking gun" example, the test domain doesn't even have a DNS entry. The alleged AI can't even load the domain to scan it.
I suggest: https://www.github.developerdan.com/hosts/
https://gitlab.com/curben/urlhaus-filter/raw/master/urlhaus-...
https://raw.githubusercontent.com/notracking/hosts-blocklist...
https://raw.githubusercontent.com/anudeepND/blacklist/master...
I added the 4 lists you recommended to my Pi-Hole, which added a net new 73,253 domains to my Pi-Hole. My total is now close to 2M.
However, at least for Pi-Hole users, more is usually better, so I added the list to my Pi-Hole.