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A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment

Re:Uber discovered they’d been defrauded out of 2/3 of their... by lern_too_spel on Sunday January 03, 2021 @05:19PM (#25625771)
The ad buyers aren't smart enough to measure the actual effectiveness of their ads, and the ad sellers are not incentivized to teach them how to do it. This can go on for an arbitrarily long time.
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