Uber discovered they’d been defrauded out of 2/3 of their ad spend

Re:Uber discovered they’d been defrauded out of 2/3 of their... by specialist on Sunday January 03, 2021 @05:11PM (#25625719)

I get downvoted whenever I propose digital advertising bubble will pop once people wise up to the fraud.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by choward on Monday January 04, 2021 @09:52AM (#25632014)

I think the next major recession is going to be triggered by this bubble popping.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by missedthecue on Monday January 04, 2021 @10:40AM (#25632697)

Why would it cause a recession? Google and Facebook would report lower numbers, literally every other company on earth would save more money.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by specialist on Monday January 04, 2021 @12:44PM (#25635021)

IDK. It's a risk worth chewing on. eg If Google and Facebook tanked, bringing down the stock indexes and all the institutional investors, triggering a sell off... What would the knockon effects be? I don't know (no clue). The 2008-9 crisis largely happened when CDS stuff popped. Is there a similar house of cards on top of FAANG stocks or the digital ad market or...?

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by missedthecue on Monday January 04, 2021 @01:41PM (#25635956)

2008 was bad because of excessive leverage. Top tech companies have little to no debt and there aren't any leveraged securities to do with ads.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by lern_too_spel on Sunday January 03, 2021 @05:19PM (#25625771)

The ad buyers aren't smart enough to measure the actual effectiveness of their ads, and the ad sellers are not incentivized to teach them how to do it. This can go on for an arbitrarily long time.

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