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A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment

Re:Uber discovered they’d been defrauded out of 2/3 of their... by redisman on Sunday January 03, 2021 @02:46PM (#25624532)
Mobile games run on this. They have a target user acquisition cost and spend based on that. It seems to work for some very profitable companies. People shouldn’t try to over read into this. Businesses can’t run on irrationality for very long
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Re:Uber discovered they’d been defrauded out of 2/3 of their... by qwerty456127 on Sunday January 03, 2021 @07:25PM (#25626658)
Indeed. Mobile games. Perhaps the people who play mobile games probably would click an ad of another alike game or otherwise related content. They usually aren't mindful enough to prefer finding and choosing exactly what they need over just clicking an ad.
[ Parent | on HN ]