Uber discovered they’d been defrauded out of 2/3 of their ad spend

Re:Uber discovered they’d been defrauded out of 2/3 of their... by ABeeSea on Sunday January 03, 2021 @02:44PM (#25624522)

This is incorrect. Companies do the experiments. They just don’t publish the results. Why would they? The idea that Amazon doesn’t know the ROI on their ad/marketing spend is laughable.

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by saagarjha on Sunday January 03, 2021 @06:12PM (#25626179)

But then why do they keep doing laughably bad advertising?

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by vkou on Sunday January 03, 2021 @09:24PM (#25627355)

Because 50% of advertising spend is wasted, but it's hard to figure out which 50%.

If you're doing an $XY,000 ad campaign, it's a waste of your time and money to figure out which 50% it is.

If you're doing a $XY,000,000 ad campaign, you employ people whose job it is to figure out which 50% it is. The thing is, you usually don't go ahead and pay them to blog about it.

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