Uber discovered they’d been defrauded out of 2/3 of their ad spend

Re:Uber discovered they’d been defrauded out of 2/3 of their... by kbar13 on Sunday January 03, 2021 @02:26PM (#25624346)

if you read the twitter thread we see that uber was spending 10x more money than they should have on ads simply because they weren't auditing where their money was going towards.

so there's evidence that people (incl uber, a market leader) do indeed spend money on ads even when it does nothing

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by Hnrobert42 on Sunday January 03, 2021 @02:37PM (#25624440)

I got 0.66x, as in $100M out of $150M. I likely missed something. Where did you see 10x?

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Re:Uber discovered they’d been defrauded out of 2/3 of their... by chrisdinn on Sunday January 03, 2021 @02:44PM (#25624509)

$100M was labelled "fraud" in this example, but there was more waste uncovered in the remaining $50M that didn't get that label.

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