Re:Apple has threatened to remove Amphetamine from the App S...
by webmobdev on Wednesday January 06, 2021 @10:15PM
(#25666844)
Yes, this is the real issue - when you distribute your app on Apple's App store, you are giving up control on a crucial part of your business and trusting Apple (a third party and a potential competitor) to not screw you in the future.
Granting app store approval to an app encourages the company to build around the app and around the brand. And Apple gave that approval for many years. And then, after all that time, decided that the brand is projecting an ethos that they don't approve of?
Apple's process doesn't just involve tacit approval. It's very active. They had so many opportunities to not give approval, to not hit the button, but they did and for quite a long time.