brands can't own their own app (to be fair the gucci on succkks) or LVMH just pools their brands onto a new virtual department store brand?

Personally I don't get the appeal. Seems to me like those who want to actually try on clothes want the tactile feel which you can't get virtually. Versus shoppers like me I just can see from images online what I like and read the fabric, especially a designer I enjoy I already know what the quality is.