I'm surprised that this basic foundation of the popularity of "cancel culture" doesn't get pointed out more. It's dead obvious, and something virtually everybody can sympathize with, whether they admit it or not - but people want to find other, more easily attackable qualities to describe cancel culture as being "about". Like most topics that consist mostly of irrational side-taking, it would be a lot less messy to just criticize specific examples, instead of making it into culture war on purpose by forcing it into the mold of the monolithic "them" vs the monolithic "us".