yea it's *the world largest company (by market capitalisation), whose main product is their flagship mobile and whose main differentiator is the CPU (almost everything else is beaten or available in competing products like Camera, number of apps etc). The moment the CPU performance falls below Android devices, people will look at iPhones differently.. iOS is a differentiator but doesn't have the x factor to make iPhones justify the premium tag.

CPU speeds have been similar to competitors until around the A10 era a few years ago. The real differentiator has always been software + hardware integration happening inside the same company. The hardware team gets the insight of the software team on what areas of performance should be looked at, and the software team can optimize for the exact specifications of a future CPU line.

i thought Apple crushed other chipset in single core and managed to stay ahead in overall.

https://www.phonearena.com/news/apple-a14-vs-a13-vs-snapdrag....

You’re saying The iPhone is mostly popular because the A13/14 are faster than the competition.

The grandfather points out that iPhones up to the A10 had comparable performance as the competition, and still were popular, so having faster CPUs can’t be the major reason for that popularity.

I suspect for the majority of buyers the differentiator is the logo, then the OS, then maybe the CPU.

The logo alone wears off after a few years.

I always assumed that they would be inferior in terms of absolute performance if you were going for performance per watt. I never imagined just how efficient the silicon could be.