But to me, while a fitness-focused watch does signal sportiness etc, which are great qualities, so does a heartrate strap or sweat band. You wouldn't wear it in the office, at a dinner, or at a party. Of course those are some extreme examples that aren't 1:1 comparable with a garmin. But the general principle to me is the same, to me a garmin 945 looks great on people doing sports, and out-of-place on people not wearing sports clothes.
I think this looks really classy for example, and could easily be worn on something casual (that's not sport clothes) or formal, without looking out of place: https://media.karousell.com/media/photos/products/2019/04/15...
The way that the watch is mostly screen and that screen can show a style compatible with any situation, with swappable bands, is a lot more stylish and versatile than something bulky, with a very large bezel, limited watch face choices, a dim low-resolution screen, often not always-on etc. (not sure 'bout the 945 on all of these btw, just my general impression).
But it's just that in Norway, sports wear is so in fashion that it bleeds over to everyday- and even formal clothing. Instead of a wool sweater, one wears a sporty wool baselayer like "kari traa". Instead of sun glasses it's sports glasses. Instead of a winter coat it's a ski jacket etc.