BMW to shame out-of-warranty UK drivers with smart billboards

Re:BMW to shame out-of-warranty UK drivers with smart billbo... by tomp on Thursday December 24, 2020 @10:47AM (#25528486)

I mean, why not pay a subscription for a knife? You're getting "extra value" from it every time you use it!

Just, no. By "extra" value I mean "extra extra" value - in case of software, new features & updates (which, of course, could also bring no extra value to you, but they do at least in theory).

Btw, I'm not objecting to choice. You want to avoid paying up-front cost for your knives, buy subscription instead? Be my guest! But if the company is forcing you to do this, then it's obviously a good (profitable) deal for them, and a bad deal (scam) for you.

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Re:BMW to shame out-of-warranty UK drivers with smart billbo... by chrisseaton on Thursday December 24, 2020 @10:51AM (#25528523)

> But if the company is forcing you to do this

I'm really not sure anyone is forced to drive a BMW, are they.

> But if the company is forcing you to do this, then it's obviously a good (profitable) deal for them, and a bad deal (scam) for you.

I think this is unnecessarily cynical.

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Re:BMW to shame out-of-warranty UK drivers with smart billbo... by stjohnswarts on Friday December 25, 2020 @07:27AM (#25536076)

You're moving the goal post here. Obviously you can buy a different brand of car. This subscription stuff smells of anti-consumer intent to keep milking them. I think there should be legislation to prevent such things.

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