But Apple could easily decide to monetize user privacy a-la Facebook. They just haven’t. It’s sitting out there whenever they want it, billions in revenue. That’s different than not having skin in the game, because they could easily get that without changing their business model. Just requires flipping a switch.

I think they have chosen to protect user privacy even though it cost them an easy opportunity that is pretty significant, even at Apple revenue levels. Maybe because they feel that will make more people buy their products, fine with me.