But the wraps, burgers etc are very dry in the UK. The bun is dry and styrofoamy, the sauces are weird and seem out of place, overly sweet and too tangy, very artificial, and just the wrong choice. The vegetables seem less fresh and more flavourless.

The chips are unsalted and underseadoned and bland.

I tried it enough times to be sure it wasn't just a Covid induced lack of taste.

I've since stopped eating at large American chains and stopped eating animal products altogether, so it won't be a worry for me in the future.

The point being: perhaps the local branding runs differently. McDonalds was mostly the same, though having real sugar and fish oil instead of corn oil was also a fascinating experience.

PIzza in Korea, however, is often not like the rest of the world and, in my opinion... not very good.

The Pizza in Korea is an entirely different thing altogether, much more than so than some HN people would screech their heads off at comparing Italian Pizza to the US.

The fried chicken is pretty much the same but better, because of better process. Also better chicken breed.

Saying that one is "better" in the vast category that is fried chicken is like trying to insist on the superiority of differently flavored noodle dishes.