I'm Australian but living in the UK -- it's common for Australians coming here to be shocked at how disgusting KFC is here. It really does seem like they're trying to make things dry and flavourless and use the wrong sauce for everything, the gulf in quality is really surprising for such a big company.

Can you describe for us what the flavor's like in AU? I'm curious to know what I'm missing.

I would guess, altho I've since turned vegan and never tried it, that their flagship original recipe chicken is identical or similar.

But the wraps, burgers etc are very dry in the UK. The bun is dry and styrofoamy, the sauces are weird and seem out of place, overly sweet and too tangy, very artificial, and just the wrong choice. The vegetables seem less fresh and more flavourless.

The chips are unsalted and underseadoned and bland.

I tried it enough times to be sure it wasn't just a Covid induced lack of taste.

I've since stopped eating at large American chains and stopped eating animal products altogether, so it won't be a worry for me in the future.

KFC in Korea is quite good, more like how I remember KFC as a kid. That said, other fried chicken in Korea is so much better that it seems pointless to eat KFC.

Eating KFC in Korea should be a crime.

Why? Pizza Hut was a fun experience as a Western group visiting Hong Kong some years ago; it isn't nearly what you'd think for "Pizza Hut"!

The point being: perhaps the local branding runs differently. McDonalds was mostly the same, though having real sugar and fish oil instead of corn oil was also a fascinating experience.

Fried chicken in Korea is extremely good, it's one of the best things they do, you're really robbing yourself if you bother to eat KFC.

PIzza in Korea, however, is often not like the rest of the world and, in my opinion... not very good.

Pizza in Korea is completely different from Pizza from the west. Fried chicken is not.

Fried chicken is different in Korea, notably the type of seasonings and the double frying.

I already know, you're missing the point.

The Pizza in Korea is an entirely different thing altogether, much more than so than some HN people would screech their heads off at comparing Italian Pizza to the US.

The fried chicken is pretty much the same but better, because of better process. Also better chicken breed.

I've had both. They taste different in terms of flavor profile and texture and are definitely not interchangeable. Sometimes you want one and sometimes you want the other.

Saying that one is "better" in the vast category that is fried chicken is like trying to insist on the superiority of differently flavored noodle dishes.