Re:Crystal Ball
by idlewords on Tuesday December 22, 2020 @05:53PM
(#25512378)
That's the way the writer set up the article. There's more than one classic trick at work here.
Like every other person on Earth, I think Shingy is ridiculous, but I also admire his talent and ability to get a large corporate paycheck for his performance art.
Re:Crystal Ball
by yial on Tuesday December 22, 2020 @04:57PM
(#25511761)
Doing some quick reading, he was then hired by Oauth, and Verizon in the same role as what he was doing at AOL?
I just don't quite understand what his role was. I know the New Yorker is verging on satire here... but is this just so close to reality that when I try to understand I am missing it?
Re:Crystal Ball
by subpixel on Tuesday December 22, 2020 @05:06PM
(#25511865)
He’s a marketer and his job is to generate attention and surface up business development opportunities.
I would not want to sit next to the guy on a long plane ride but I think he deserves some credit for doing his thing well.
If you don’t put much credence in his actual work, at least consider that he made up a role for himself where he doesn’t have much competition and probably has profited handsomely.
I'm sorry this is nuts. Who is taking this chap seriously?
Edit: What I will say - is that if I met this guy at a networking event or conference I would remember him and the brand he represents. And maybe that's the point?? It's just brand awareness.
This guy is like a real life version of the spiritual guy from HBO Silicon Valley
Like every other person on Earth, I think Shingy is ridiculous, but I also admire his talent and ability to get a large corporate paycheck for his performance art.
I just don't quite understand what his role was. I know the New Yorker is verging on satire here... but is this just so close to reality that when I try to understand I am missing it?
I would not want to sit next to the guy on a long plane ride but I think he deserves some credit for doing his thing well.
If you don’t put much credence in his actual work, at least consider that he made up a role for himself where he doesn’t have much competition and probably has profited handsomely.
Effective marketer - got it.
Edit: What I will say - is that if I met this guy at a networking event or conference I would remember him and the brand he represents. And maybe that's the point?? It's just brand awareness.