Vendors need to make it easier to verify the integrity of persistent firmware, in an offline fashion. It will dramatically increase the cost of persistence, which is the best way to put these thugs out of business.
Doesn’t really work like that. First of all, when would you reboot your phone? Once per day? Once per hour? Every five minutes? Regardless, these attacks are incredibly advanced, remember they require zero interaction from the user.
Even if you rebooted constantly and the exploit lacked a persistence vector, they would still be able to exploit you whenever they want. There are literally no good defense mechanisms against zero-click attacks. The only effective one being turning off your phone forever.
Something like these exploits takes 1-2 minutes maximum to achieve full data exfiltration. This means you’re not safe even if you reboot every five minutes.
So preventing persistence vectors is not really useful against these types of attacks. Persistence is more of a “comfort feature” for attackers, is not really something essential.
Imagine The Guardian, The New York Times and several other top journals covered this story with a sensational title like "Our Journalists' iPhones are hacked remotely". There's no going back from that.
It’s ironic that the exploit is able to plant arbitrary code on an up-to-date device and yet the owner of the phone can’t introspect their phone to see it themselves because they don’t know how to bypass the protections :/