More and more it is proven that reviews themselves don't mean much. You should consider your own personal relationship with the brand, or from people you trust. Of course we don't all have the luxury of those things and sometimes you need to read a few reviews. After all, without GOOD and HONEST reviews we probably would not have a company like Anker, which I love dearly and who did it all right... but like with all things, you have to be critical of what you see and read and hear. Reviewers are not always honest, people are not always honest. Particularly when there is money at stake, particularly when you're online.
I'll have you know that the movie "Wolfman's Got Nards" is currently sitting at 100% positive reviews on Rotten Tomatoes. Does that mean you should go watch "Wolfman's Got Nards"?
That's fine - I'm not sure it's what Amazon are gooing for though.
Personal relationships with a social construct indicate the need for proffesional help. Amd imaginary friends.
But yes, the whole point of brand marketing is to invoke a relationship in the mind of the [potential] buyer. And when you have people who devote their life to it there has to be someone out there who is good at it using whatever pysch tricks they can.
So no wonder some people fall for it. It's almost inevitable.
And that's fine. But if so they'll pop up again with zero reviews and have to work at rebuilding the scam.
This is a pretty shocking comment. Amazon suggests that Amazon reviews are worth at least something. If they are not then they should all be removed and we can go back following your strategy of "buying from companies that I know the name of, because they will be best". Now excuse me while I go and buy an IBM laptop.